ZEESMAN’s Bonnie Nijst Recognized by the National Minority Supplier Development Council
LOS ANGELES, CALIF., May 19, 2016 – Bonnie Nijst, president and CEO of ZEESMAN, one of Los Angeles’ leading branding, marketing and design firms with differentiating expertise in strategy, messaging and high impact communications programs, received the MBE Trailblazer Award May 18 in New York. The award, given by the National Minority Supplier Development Council (NMSDC), honors the owner of a minority business enterprise (MBE) whose pioneering spirit and outstanding leadership has laid the foundation of success for other minority business enterprises throughout the National Minority Supplier Development Council network.
According to NMSDC President Joset Wright-Lacy: “Bonnie Nijst gives us the model of true leadership, inspiring others to maximize their potential. Leadership is not easy to define. A leader establishes a vision, sets direction and provides the guidance needed to reach a goal. Leadership is about passion in pursuit of that vision, in service of others, not oneself.”
The award was presented during the 2016 NMSDC Leadership Awards. These annual awards recognize the dynamic corporate executives, minority business owners and affiliate council presidents for outstanding leadership that has a positive impact on their companies and resonates throughout the National Minority Supplier Development Council network.
For more than 20 years, Nijst has established programs, initiatives and collaborations designed to help her minority business enterprise peers achieve greater success. As an innovator, she is an influential leader at both the affiliate and national level within the National Minority Supplier Development Council network.
“It is an honor to be recognized by the National Minority Supplier Development Council and to be part of this important organization,” said Nijst. “The work we are doing on inclusion has opened doors and broken down barriers for minority business owners in the greater Los Angeles area and across the country. I look forward to continuing our work to create a positive business environment for all entrepreneurs.”
The National Minority Supplier Development Council advances business opportunities for certified minority business enterprises and connects them to corporate members. To meet the growing need for supplier diversity, the National Minority Supplier Development Council matches more than 12,000 certified minority-owned businesses to a network of more than 1,750 corporate members who wish to purchase their products, services and solutions. NMSDC is proud of its unwavering commitment to advance Asian, Black, Hispanic and Native American suppliers in a globalized corporate supply chain.