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ZEESMAN Wins Addy Award


Award demonstrates the power of collaboration in driving fresh, inspiring design.

LOS ANGELES, May 15, 2012 – ZEESMAN, one of the nation’s leading brand strategy and marketing firms, announced that it received a Bronze Award by the judges of the American Advertising Federation Los Angeles ADDY Awards competition for its striking and effective design work for BelAire Displays.

“Our collaborative work with BelAire Displays gives us the freedom to develop innovative branding strategies and compelling design work that visually communicates their brand,” said Bonnie Nijst, president and CEO of ZEESMAN. “This ADDY recognizes the trust our client places in our expertise and our ability to repeatedly deliver ground-breaking work.”

ZEESMAN received the award for its work leveraging BelAire’s sponsorship of the International Retail Design Conference. The ZEESMAN team designed a dramatic box that was extraordinary in every way – from its messaging and oversized corrugated format, to the die-cut compartment that housed big-brand case studies printed on nine different substrates.

The ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and worldwide. Sponsored by the American Advertising Federation, The ADDY Awards represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the world with more than 50,000 total entries.


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