Time to Deck the Hills in Beverly Hills
ZEESMAN COMMUNICATIONS DECKS THE HILLS BRINGING HOLIDAY CHEER TO PEOPLE LIVING, SHOPPING AND WORKING IN BEVERLY HILLS
Deep reds, golds and greens combined with stylized graphics evoke a feeling of traditional elegance and the luxury of Beverly Hills.
BEVERLY HILLS, Calif., December 16, 2009 – The streets of Beverly Hills are wrapped in a rich, upscale look this season thanks to the fresh and appealing “Deck the Hills” design work completed by Zeesman Communications, Inc., an award-winning brand strategy and marketing firm known for its strategic insight and creative excellence, The marketing campaign invited residents and visitors to discover the elegance and experience the tradition of Beverly Hills while creating memories that will be cherished for years to come.
“As business owners in Beverly Hills we were honored to be selected to create striking graphics and a visual message that communicate the warmth, style and sophistication that our city is known for,” said Zeesman Communications President & CEO Bonnie Nijst. “Our goal was to use rich colors and textures that evoke traditional elegance and the luxury Beverly Hills represents to showcase the city as the ideal location to live, work, dine, shop and celebrate.”
The campaign included six different banner designs ranging from a tuxedoed gentleman to a champagne toast to a nighttime Beverly Hills street scene, all displayed on over 550 light posts throughout the city. The print ad focused on the annual lighting ceremony that brings thousands to the event, while posters highlighting other special events and decor for the city’s trolleys carried the theme throughout the city. Email campaigns and postcards promoting the season’s activities brought the message directly to Beverly Hills residents and businesses, and online banners ensured the message reached shoppers and visitors coming from virtually everywhere.
“Beverly Hills is a world-class community known internationally for its alluring and distinctive hotels, retail stores, restaurants, and entertainment business headquarters. We are proud of the extraordinary and unique environment we provide for shopping and conducting business,” said Alison Maxwell, director of economic development and marketing for Beverly Hills. “The creative, eye-catching work that Zeesman Communications developed for us truly reflects the character of our city and the quality of life residents and visitors can enjoy, not only during the holidays, but all year long.”
Utopia Entertainment, which has worked with the City of Beverly Hills for four years to develop and manage the holiday events and decorations, extended an invitation to Zeesman Communications and four other local firms to develop creative concepts. Together with the City Council, Utopia selected Zeesman Communications for the holiday campaign, citing the firm’s compelling and festive designs.
“Zeesman Communications truly captured the intent of the campaign and the spirit of the city not only during the holidays, but every day,” said Daniel Burzlaff, president and chief creative officer, Utopia Entertainment. “The firm’s commitment to detail and clean design is reflective of our own commitment to providing world class experiences to our clients. It was an ideal collaboration.”