Nijst to Represent MBEs as Director
ZEESMAN PRESIDENT AND CEO, BONNIE NIJST, JOINS BOARD OF DIRECTORS OF THE SOUTHERN CALIFORNIA MINORITY SUPPLIER DEVELOPMENT COUNCIL
As chair of the Minority Business Enterprise Input Committee, Nijst serves as the voice of minority businesses.
LOS ANGELES, March 1, 2012 – ZEESMAN, one of the nation’s leading brand strategy and marketing firms, today announced that Bonnie Nijst, president and CEO, has been named Chair of the Minority Business Enterprise Input Committee (MBEIC), part of the Southern California Minority Supplier Development Council (SCMSDC), and as such sits on the organization’s board.
“I am honored by the confidence my colleagues on this committee have placed in me as chair and look forward to helping us achieve our goals in strengthening relationships between the minority business community and corporate members of the SCMSDC,” said Nijst.“ As part of the minority business community, it is important to demonstrate our company’s commitment to diversity and to give back to the business community through the extraordinary work of the SCMSDC.”
Nijst has been a member of the MBEIC since 2008, where she served as vice chair for two years before being named chair this year. The MBEIC serves as the liaison between the corporate members of the SCMSDC and the minority business community. MBEIC members serve as goodwill ambassadors for the SCMSDC and contribute time, expertise and resources toward achieving the SCMSDC’s mission, “to support and develop MBEs (minority business enterprises) to effectively compete and succeed in the open market.”
The SCMSDC is the largest nonprofit minority business advocacy organization in the region, representing the interests of more than 600,000 MBEs, serving 1,600 SCMSDC-certified MBEs and 300 corporate members throughout a 13-county service area. SCMSDC is one of 37 regional councils in the National Minority Supplier Development Council (NMSDC) network.