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Firm Founder and Strategist Joins PISF Board


Founder’s work with the foundation continues his firm’s commitment to education and programs advancing opportunities for youth.

BEVERLY HILLS, Calif. September 27, 2010 – ZEESMAN, one of the nation’s leading brand strategy and marketing firms, today announced that its founder, Arthur Zeesman, has been elected to the board of the Pasadena Independent Schools Foundation (PISF), an innovative youth philanthropic education program that provides middle and high school aged students with a hands-on opportunity to operate a private foundation.

“This appointment emphasizes ZEESMAN’s commitment to education and to supporting organizations that have a tremendous impact on the lives of youth in our communities,” said Zeesman, who also serves as the firm’s chief strategist. “I consider it an honor to be part of this organization and look forward to contributing strategically and creatively to further PISF’s goals.”

Zeesman works closely with organizations to define their long-term goals and create a workable roadmap for achieving sustained success through strategic application of marketing tools. He also serves as president of the board of directors of the Los Angeles County Education Foundation (LACEF), a 501(c)(3) that serves as both champion and resource in the delivery of exceptional education experiences that prepare the county’s disadvantaged youth for learning and for life. In addition, he has worked with nonprofits including the W.M. Keck Foundation and the National Council of Jewish Women/Los Angeles.

About The Pasadena Independent Schools Foundation

The Pasadena Independent Schools Foundation (PISF) is the ultimate embodiment of the “teach a man to fish and feed him for life” philosophy. Youth that are taught the benefit of giving at an early age become givers for life. This one-of-a-kind program was developed by Jonathan Jaffrey, PISF’s founder and current president. Jaffrey, who comes from a background deep in philanthropy, was the COO of the W.M. Keck Foundation for more than 10 years, bringing hundreds of millions of dollars of grant-making experience to PISF. Dedicated to making a meaningful difference, Jaffrey also serves on the boards of the Greater Los Angeles Zoo Association, The Parker Foundation, Kidspace Children’s Museum, the Los Angeles County Education Foundation, and is Chairman Emeritus of the USC Hillel Foundation.


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